Idea, development, and design of the winter sales campaign for the Spanish footwear brand Yokono, with a special focus on recovery after Covid.
The idea was to use the prefix RE, which in Spanish means to return to, repetition, intensification, and similar concepts, and to place it in front of previously selected words that would emotionally connect with people. Thus, we obtained a set of words with the prefix, such as "REempezar", "REabrazar", and others, which mean to start over, to hug again, and refer to the fact that the current situation will pass. Finally, we link all the elements to the word "Rebajas", which means "Sales" in Spanish.
